As the days grow shorter and darkness falls earlier, the lights glowing in city windows brighten our streets. It’s the time of year when we pause for a moment, look back and reflect on everything that has happened in the past twelve months—the beautiful memories, the challenges and the accompanying emotions. It’s precisely in these quiet moments that we realise how much we long to express it all. For something that goes beyond words. For many of us, that something is music.
Music is a place where we’re allowed to lose ourselves, within the creative process, in learning, in bringing new things to life. A place where notes turn into stories and practice turns into passion. A place for those moments when boundaries dissolve, time fades, and we feel weightless.
This feeling is what inspired our latest campaign: Play it. Feel it. It’s the emotional finale of our year, capturing the essence of making music in three intense, visually striking stories. These films portray moments in which music isn’t just played, but transforms something within us. Sometimes, even the world around us.
Ready for Big Emotions?
All videos from our campaign in one playlist:
You are currently viewing placeholder content from YouTube. To access the actual content, click on one of the buttons below. By clicking, you consent to the data processing listed in the privacy notice . Please note that data may be passed on to third-party providers.
More InformationBringing this concept to life was just as demanding as the idea itself. We filmed at HYPERBOWL, a location featuring a 500 m² curved LED video wall and ceiling with a seamless, high-resolution surface. This technology allowed us to create a visual world that feels immersive and goes far beyond what can usually be achieved in traditional film studios.
Three intense shooting days in early September, followed by weeks of meticulous post-production, resulted in a piece that is not only visually powerful but consistently authentic. And authenticity is only possible with real musicians who bring genuine passion to their craft: drummer Martina Barakoska, guitarist Kenji Nielsen, and violinist Emma Ravier impressed us not only with their performances but with their musical professionalism—bringing our idea fully to life.
Internal planning for the campaign began in March and evolved over the following months together with the creative agency Hertz6, moving from concept and pre-production through production and post-production to the November launch. The result includes three clips in two different lengths, five formats for all channels, as well as additional special versions for banners, screens, and in-store displays.
Play it. Feel it. captures those moments when music becomes more than listening or playing. When it gets under your skin and shifts the way you see the world.
And because music is strongest when it’s shared, we want to inspire you to create, experiment, and use your ideas to change your world just a little. Our Play it. Feel it. Challenge will give you a stage to make your own sound heard, explore new creative paths, and become part of a growing community of musicians. More information coming soon.
